Psychology, Consumer Behaviour , Research .
JUNE 20, 2012 Wednesday .
" To Get Bigger Tips, Waitresses Should Wear Red "
Research Finding :
Male diners give bigger and more frequent tips to waitresses wearing red T-shirts than to those wearing black, white, blue, green, or yellow T-shirts .
There's no such effect from female customers, however, a finding that aligns with research suggesting that red increases women's attractiveness to men.
Place of Research :
The study was conducted in France, where tips are generally included in the bill and additional tipping is considered optional.
40.7% of male diners in the study provided additional tips to waitresses, compared with 33.1% of females.
Underlying Reason ?
Unconsciously, men want to be noticed by attractive waitresses, the researchers say.
Source: Clothing Color and Tipping: Gentlemen Patrons Give More Tips to Waitresses with Red Clothes
Research by : Celine Jacob and Nicolas Gueguen of the University of Southern Brittany.
Courtesy : Harvard Business Review .
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