| Baby names starting with K, such as Karl and Katie, became about 9% more popular after Hurricane Katrina, evidence that parents' choices about what to call their children are influenced by the sound of names in the news, says a team led by Jonah Berger of The Wharton School. The more damaging, and thus the more prominent, a hurricane, the more popular are names containing sounds similar to the storm's designation. It's possible that commercial products also become more popular if their names sound like other things that have been prevalent recently, the researchers suggest. |
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