Car owner selling psyche

 

JULY 09, 2012 Monday  Much-Loved Products Often Sell for Less, Not More It's usually assumed that a person who is attached to a possession will demand a premium when it's sold, but the opposite often happens. The number of car owners who would consider selling their car at a 15% discount increased by 46% if a prospective buyer professed an interest in restoring cars as opposed to stripping them, say Aaron Brough of Pepperdine University and Mathew Isaac of Seattle University. Greater attachment on the seller's part leads to greater sensitivity to the buyer's usage intentions. Source: Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods