| DECEMBER 7, 2012 Friday |
| Pain Makes You Indulge Afterward |
| Research participants who had been induced to plunge their hands into ice water subsequently took 73% more pieces of candy from a bowl than those who hadn't experienced pain, says a team led by Brock Bastian of the University of Queensland in Australia. Because people perceive pain as a form of punishment, they respond by feeling entitled to indulge themselves, particularly if they believe the pain was unfairly inflicted, the researchers say. |
| Source: Physical Pain and Guilty Pleasures |
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