donor psychology

 

	AUGUST 23, 2012 Thursday  Why You'll Give More to Help a Group of Siblings than Separate Individuals Donations to save endangered butterflies were 69% higher if the insects were shown flying in rows and beating their wings in unison rather than flying in a disorganized fashion, according to an experiment led by Robert W. Smith, a doctoral student at the University of Michigan. When victims are perceived to be a unit with a single identity, they evoke greater emotional concern from observers, the research suggests. Charities might be able to take advantage of this bias by presenting victims as coherent social groups and showing them behaving in a unified manner, the researchers say. Source: More for the Many: The Influence of Entitativity on Charitable Giving