Twitter marketing ( 2011 tip !! )

 

AUGUST 9, 2011 Tuesday

3 Things Your Company Should Do on Twitter

There is no doubt that Twitter is influential: This spring, the company announced that it signed up its 200 millionth account. But how can your company reap the benefits of this popular service? Try these three things: Listen. You need to know what people are saying about you to the wide world. Use Twitter Search or sign up for a service such as Radian6 to help you track what customers are saying about your brand. Talk. Get your voice in the mix to build a following. But, don't just yammer on about how great your company and products are. Give your customers something useful, such as special offers or information. Support. Twitter is a great place to find customers who need help. Solve their problems for them and they'll often tweet to turn their complaint into a compliment.

Today's Management Tip was adapted from "What the Heck Are We Doing on Twitter?" by Josh Bernoff.