customer need not always be king or queen .

 

	JUNE 02, 2011 Thursday Too Much Customer Orientation Hurts Sales 30% of salespeople in a study of business-to-business reps were too customer-oriented for the company's good, spending excessive time with customers and wasting resources customizing products. "There are times when the customer should not be king," say the researchers, led by Christian Homburg of the University of Mannheim in Germany. Source: When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters