How to Ensure That Your Kids Become Charitable Adults: Talk to Them
Research fact :
Children whose parents talk to them about charitable giving go on to become 10 percentage points
more likely than others to donate to causes .
Sample Size :
Drawing on a
database of some 5,000 families in the U.S., the researchers found that
these parental conversations are what really matter in shaping and
nurturing children’s altruistic behavior.
Courtesy : A study led
by Sarah Brown of the University of Sheffield in the UK.
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