| When research subjects were shown a picture of a bowl of yogurt along with a spoon that was on the side matching their dominant hand (right side for righties), they reported being about 29% more likely to buy the yogurt than when the spoon was on the other side, according to research by Ryan S. Elder of Brigham Young University and Aradhna Krishna of the University of Michigan. Seeing the spoon in a position where they could readily pick it up made it easier for participants to imagine using it, which heightened their purchase intentions. Because most people are right-handed, ads showing items that people can pick up should be oriented toward the right, the researchers say. |
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