Management Tips Daily. Sent by Harvard Business Review . Collected and collated here. Subject wise tags are added. Topic wise. #hbr #harvard HBR Management Tips. Daily Management Tips from Harvard Business Review. Management. Leadership . Communication . Empathy . Business Networking . Process Interventions. Business Strategy . Business Ethics. Career Management . Change Management . Consumer Behavior , Sales & Marketing . Working from Home. Remote working . Diversity. Gender issues.
| DECEMBER 16, 2011 |
| Internet Users Vote No on Personalized Ads |
| Consumers are a lot less enthusiastic about targeted offers than marketers imagine. 66% of respondents to a 2009 survey of 1,000 adult internet users living in the U.S. say they don't want websites to show them ads tailored to their interests, and 49% say they don't even want personalized discount offers, says an HBR.org blog post by Tom Davenport of Babson College. |
| Source: Are Targeted Ads Worth the Privacy Price? |
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