( Monday 24 Oct 2011 )
Consumer Behaviour Experiment ) a tip on persuasive skills
Research Finding ;
Relaxed Consumers See Products as More Valuable !
The Experiment .
More-relaxed people considered a paper shredder to be 39% more valuable than less-relaxed people did, and they viewed a digital tire gauge as 19% more valuable.
By inducing relaxation with such means as videos of nature scenes, the team found that relaxation increases consumers' monetary valuations of a wide range of products.
The researchers theorize that more-relaxed people are more likely to think of a product's higher-order benefits.
Applications :
(a) Importance of catching prospective customer in proper mood & at the right time for our sales pitch !
(b ) importance of noticing your Manager's mood before pushing an idea or making a request or asking for a favor !
Source: Relaxation Increases Monetary Valuations
Research Conducted by : a team led by Michel Tuan Pham of Columbia University.
Courtesy : Harvard Business Review
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