Monday, December 25, 2023

Social norms on energy conservation

 

OCTOBER 19, 2011
Saving Energy Because the
Neighbors Do
A program of telling homeowners how their electricity use compared with their neighbors' had the effect of cutting energy consumption by 2%, the same as the impact of an 11% to 20% rate hike, says Hunt Allcott of MIT. The research shows that interventions not based on electricity prices can substantially and cheaply change consumer behavior,
Allcott says.
Source: Social norms and energy conservation

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