Voluntary consumer choice to eat less

 

APRIL 25, 2012 Wednesday One Way to Get Consumers to Eat Less: Offer Smaller Portions Up to 33% of people ordering at a fast-food Chinese-style restaurant in the U.S. accepted an explicit offer to be served smaller portions of starchy side dishes, according to a team led by Janet Schwartz of Tulane University. Those who accepted the smaller portions didn't compensate by ordering higher-calorie entrees. Activating consumers' self-control in this way was more effective in reducing diners' intake than mandated calorie labeling, the researchers say. Source: Inviting Consumers To Downsize Fast-Food Portions Significantly Reduces Calorie Consumption