| AUGUST 9, 2012 |
| Are Americans Ready to Cut the Cord on Cable TV? |
| The U.S. cable TV industry lost more than 400,000 subscribers in the second quarter of 2012, according to a Sanford C. Bernstein estimate reported in the Wall Street Journal. The figures are fueling speculation that American homes are "cutting the cord" on cable TV in favor of free or cheap alternatives such as services from Amazon, Netflix, and YouTube. #businessresearch #consumerbehaviour |
| Source: Evidence Grows on TV Cord Cutting |
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