Do online dating platforms help those who need them the most ?

 

APRIL 16, 2012 Monday  Women Still Hesitate to Contact Potential Mates on Dating Sites Despite the booming popularity of online matchmaking, some dating sites have done little to help women overcome the taboo of making the first move in contacting a stranger, says Mikolaj Jan Piskorski of Harvard Business School. As a result, women send far fewer messages than men when looking at profiles. Online dating companies could do more to help people who are having trouble meeting the right person, Piskorski suggests. Some 14,000 businesses constitute the $2 billion online dating industry, according to IBISWorld.com. Source: Do Online Dating Platforms Help Those Who Need Them Most?