Meaningful Brands ; Havas Media launches global results

 

NOVEMBER 25, 2011 friday  Consumers Say Companies Should Do More to Solve World Problems Just 28% of consumers think the corporate world is working hard enough to solve social and environmental challenges, and customers are increasingly willing to act on their views. 51% of consumers surveyed in 14 countries in 2011 say they'd reward responsible companies by choosing to buy their products; 53% say they'd pay a 10% premium for a product produced in a responsible way; and 44% say they'd punish irresponsible companies, according to Havas Media. All three figures are up substantially from last year. Source: Meaningful Brands—Havas Media launches global results