MAY 9, 2013 Thursday
" Be Sure to Tell People They're Free to Say No to Your Request ! "
An extreme-sports store's campaign to get its customers to bring in new patrons was nearly twice as successful if the existing customers were EXPLICITLY informed that they were free to participate or not, says a team led by Aude Grassini of the University of Bordeaux in France.
In other studies, this technique, known as "evoking freedom," has been shown to be efficient in (a) increasing the number of people who agreed to give someone money, (b) the number of passersby who agreed to respond to a survey, and (c ) the number of homeowners who agreed to buy pancakes.
Source: The effect of the 'evoking freedom' technique on sales in a computer-mediated field setting
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