APRIL 19, 2013 Friday
Being Sad Makes You More Impatient !
Research participants who became sad by watching a video clip and writing about a sad experience were more impatient than non-sad people: The median sad participant required $37 immediately to forgo receiving $85 in 3 months, whereas the median neutral participant required $56 immediately, say Jennifer S. Lerner of Harvard and Ye Li and Elke U. Weber of Columbia University. Sadness appears to make people want rewards as soon as possible, even when such urgency comes at a financial cost.
Source: The Financial Costs of Sadness
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