MAY 17, 2013 , Friday .
" Before Your Next Product Launch, How About a Square Dance? "
Research participants who were induced to stroll around a campus in step with other people reported greater trust in their fellow walkers, in comparison with people who didn't walk in step (5.6 versus 4.1 on a 7-point scale), say Scott S. Wiltermuth and Chip Heath of Stanford.
This and other studies show that unison movement fosters a greater willingness to cooperate, suggesting that cultural practices such as marching and dancing may make groups better able to take coordinated action, the researchers say.
Source : Synchrony and cooperation among team mates.
Courtesy : Harvard Business Review
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