December 25, 2013
Shopping for Things Brings Emotional Benefits
Research participants who had viewed a movie clip of a sad scene (the death of a boy’s mentor in The Champ) registered a sadness decline of 2.28 points (on a 100-point scale) as a result of shopping for small quantities of office supplies such as ball-point pens, according to a study led by Scott Rick of the University of Michigan.
The research underscores that making shopping CHOICES helps to restore a sense of personal CONTROL over one’s environment and thus helps alleviate sadness, the researchers say.
SOURCE: The Benefits of Retail Therapy: Making Purchase Decisions Reduces Residual Sadness
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