CEO mentioned in this piece - looks like my first KAJIN SISTER ( Cousin ) in our previous birth ! Here is why !!
February 07, 2014
" Banish Bland Language ( empthy corporate cliches ) from Strategic Plans !! "
Strategic plans are often filled with empty phrases like
“Leverage Our World Class Operating Capabilities” or
head-scratching aspirations like “Reshape Our Pricing and Trade Strategy to Effectively Drive Demand While Maintaining Market Access.”
Language like this can signal that a team DOESN'T have a clear idea of what they need to succeed !
To counter this dynamic, the CEO of a large financial services firm BANNED her organization from using a LIST of words and phrases such as “leverage,” “synergy,” “disintermediation,” and “robust.”
With the right leadership, a good strategic plan will deliver meaningful substance that can be translated into action.
Adapted from “Four Tips for Better Strategic Planning” by Ron Ashkenas and Logan Chandler.a
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