January 7, 2014
Adapt Your Presentation for Different Cultures
Presentations are never one-size-fits-all—especially across different cultures.
People have different ways of learning, so when presenting, you need to be able to adapt your style according to your audience.
Principles First !
For example, in “principles-first” cultures (e.g., France, Spain, Germany, Russia), people want to understand the WHY behind proposals before moving to action!
And what should you do here ?
You have to explain and validate the concept underlying your reasoning before coming to conclusions and examples. And you should leave TIME for people to challenge and debate.
Applications First !
But in “applications-first” cultures (U.S.), people focus less on the why and MORE on the HOW !
Make your arguments by getting right to the point.
You don’t have to spend too much time BUILDING UP the underlying theory !
Provide practical examples of how it worked elsewhere, and then discuss tools and next steps.
Adapted from “Tailor Your Presentation to Fit the Culture” by Erin Meyer.
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