A Black-and-White Image Makes You Focus More on a Product's Essence"

Consumer Research 

Black and White Appeal over colour

January 30, 2015
Researched Fact :
A Black-and-White Image Makes You Focus More on a Product's Essence"

People who view black-and-white images of a product are more likely - than those who see color pictures to focus on the item's ESSENTIAL,  rather than superficial features. 

Experiment with Camping Radio 
For example, people who saw black-and-white pictures of camping radios were nearly 50% more likely than those who had seen color to choose one that was smaller and lighter (essential features for a camping radio) over a radio that was aesthetically pleasing ! 

Reason ? 
Black-and-white imagery appears to draw the eye to "overall form" while rendering details less salient, thus making people more sensitive to products’ core attributes, the researchers say.

Research conducted by :  doctoral candidate Hyojin Lee of the Ohio State University and 3 colleagues

My addendum : pyaare naujawaanO , agar aap kisi laDki / laDkaa ko attract karnee  hai , tho matrimonial sites pe krupayaa Bilaak & White photuvaan upload karen !