Biz Research
Twitter effect on movie collections in the first 2 weeks.
" Although consumers’ positive Twitter reviews on movies’ opening weekends OUT-NUMBER the negative Twitter reviews 8 to 1, it’s the negatives that have the real impact !
Bad movies are hurt by negative tweets, but good movies don’t benefit much from positive tweets !
Because of this impact, major studios can no longer safely assume that bad blockbuster movies, propelled by ads and media buzz, will make money on their opening weekends, the researchers say.
Courtesy : Research by a team led by Thorsten Hennig-Thurau of the University of Muenster in Germany.
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