Virtual Brainstorming creates more ideas than face to face one, number of ideas

If You Need to Brainstorm, Do It Virtually Rather than in Person

Research Fact : 

Virtual Brainstorming creates more ideas than face to face one, number of ideas 

Online and written brainstorming sessions generate more high-quality ideas, produce more creative ideas per person, and yield ideas that evoke higher levels of satisfaction than face-to-face brainstorming .

Comparison : 

 Virtual brainstorming enhances creative performance by almost 50% of a standard deviation in comparison with traditional brainstorming . 

Reasons discovered : 

 There are for 3 reasons:

 (1) ( online / writing one ) It isn’t susceptible to domination by powerful individuals, 

(2) it enables feelings of anonymity, and 

(3) it increases the DIVERSITY of ideas.

Courtesy :   Research by Tomas Chamorro-Premuzic, who  writes on HBR.org.