(advterising) Pause - is the best part of speech !
" An Interruption Can Make a Message More Persuasive "
Research participants who had been told about a new brand of dark-chocolate truffle were willing to pay about 50% more for it - if the verbal description was interrupted for 15 seconds while the describer gave directions to a stranger.
This and other experiments demonstrate that a "momentary random pause" in mid-message can increase a message’s persuasive impact !
An interruption piques the listener’s curiosity, enhancing mental processing, the researchers say.
Courtesy : Research by doctoral student Daniella Kupor and Zakary Tormala of Stanford University ; HBR
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