Grocery shop consumer exp

 

AUGUST 11, 2011 Thu Checkout Lines Are Grocery Shoppers' Biggest Beef 55.9% of consumers say grocery-store checkout lines never—or rarely—meet their expectations for quality, and 44.1%, 42.2%, and 42.1%, respectively, say the same about customer service, selection of fresh meat, and selection of fruit and vegetables, according to a survey of more than 16,000 U.S. and Canadian consumers by customer-experience firm Empathica. Having knowledgeable employees is the most significant factor contributing to a great grocery experience, the study found. Source: Survey: 44% of Consumers Feel Grocery Store Customer Service Could be Improved