“How to Build Your Personal Brand at Work,” by Nahia Orduña

 Monday 10 Oct 2022 

Build Your Personal Brand at Work

You don’t have to be a social media influencer to benefit from a personal brand. Regardless of what you do, developing day-to-day influence, a reputation of expertise, and a unique voice will help you advance in your career. To identify your brand, start by asking yourself three questions: (1) Which parts of my identity and perspective make me unique? (2) What are my values—the underlying purpose that motivates my work? (3) And what skills do I bring to the table? These three factors comprise how your colleagues and prospective employers perceive you. Next, find initiatives (especially high-exposure ones) and organizational goals that align with your identity, values, and skills and raise your hand to participate. This is a great way to increase your visibility and showcase your brand both internally and publicly.  Finally, to reinforce your brand, create and share content with your team to broadcast your passions and perspectives—and to find like-minded coworkers whom you can collaborate with and learn from in the future.

This tip is adapted from “How to Build Your Personal Brand at Work,” by Nahia Orduña