August 16, 2013 Friday .
Why You Need to See Two Products Before You'll Buy One
( Research on Consumer behavior and buying patterns )
Experiment :
When people in an experiment were shown two DVD players, 32% indicated they would buy Brand -A and 34% chose the Brand - B. But when the participants were shown a SINGLE DVD player, only 9% or 10% (depending on which brand they saw) said they would purchase the product !!
Retailers should bear in mind that consumers have an aversion to being offered just a single option. Even if they can find an option they like, they may be unwilling to purchase it without considering similar options first.
Research Courtesy : Daniel Mochon of Tulane University.SOURCE: Single-Option Aversion
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