September 18, Wed, 2013
Consumer Behavior .
A Heart-Shaped Bowl Makes You More Altruistic
The experiment :
46.3% of restaurant customers left tips when they were given heart-shaped dishes for their money, compared with just 31.2% and 26.2% when the tip dishes were round or square, respectively.
Pleace of Experimetn : The experiment was conducted in France, where tipping is not expected because a service charge is included in the bill .
The findings suggest that a simple physical cue such as a heart-shaped bowl can induce thoughts of love, which activate altruism and helping behavior.
Research Courtesy : Nicolas Guéguen of the Université de Bretagne Sud in France
SOURCE: Helping with all your heart: the effect of cardioid dishes on tipping behavior
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