Try New Tactics to Hire Better Data Analysts

May 16, 2014

Try New Tactics to Hire Better Data Analysts

Acquiring the best marketing analytic talent is critical for a company to tap into the powers of big data. But because of how tight the market for analytic talent is – and how critical it is to business growth – marketing leaders are struggling. Companies must adopt different strategies for hiring and keeping people, and a range of tactics exist that can improve analyst recruiting. 

(1) Use more specific language. 
Have analytics and recruiting teams collaborate to redefine characteristics of an ideal candidate – then use precise and discerning language to cut your search time in half.
(2) Take an “always on” approach to recruiting.
 Since this kind of talent is always in demand, don’t wait for a specific position to open up. Constantly searching for the best potential hires can keep you a step ahead.
(3)Beef up management’s analytical skills.
 Educate senior managers on the basics, so they have a clear sense of what’s needed from the analysis and can ask the right questions.


Adapted from “ Recruit Better Data Analysts” by John Forsyth, Christine Moorman, and Steven Spittae