May 02, 2014
How to Screen for Motivated Workers Who Are Drawn to Your Social Mission: Observe their choice !
Research Finding
Providing employees with a social “mission” in their jobs ( for an NGO ) doesn’t increase their effort ( of employees ) .
The Experiment :
In an experiment in which workers could generate donations to NGOs of their choice, people whose jobs had a mission made no more effort than purely self-interested workers ( who were only interested in the commissions based on the funds generated ) .
Observation 1 :
However, there’s a subgroup of workers who CHOOSE mission-oriented jobs, and these workers tend to be more motivated ! If you’re a mission-driven company, you can screen for them by the choices , employees make !
Research conducted by : Sebastian Fehrler of the University of Zurich and Michael Kosfeld of Goethe University Frankfurt.
SOURCE: Pro-social missions and worker motivation: An experimental study
Courtesy : Harvard Business Review
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