| Research participants who had been excluded in a game showed a greater appetite for risk: Compared with others, they expressed a higher preference for participation in a risky lottery (4.23 versus 2.79 on an 8-point scale), says a team led by Rod Duclos of Hong Kong University of Science and Technology. These and other findings, including a survey showing that excluded people are more likely to gamble, suggest that in the absence of social support, forlorn consumers place greater value on money and tend to engage in riskier but potentially more profitable financial activities, the researchers say. |
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