Ethos , Pathos & Logos - 3 important ingradients in public speech

 There are 3 Latin words. These principles of communication  remain fundamentally useful

and significant today, more than 2,300 years since Aristotle first proposed
them !
These principles represent extremely cleverly - how an audience or listener determines the validity and quality of written or spoken communications, and crucially - whether to take action according to the communication.

The essential elements are as follows. We might describe these as the ingredients of successful communications:

(1)    Ethos - The integrity of the communicator.Honesty. Sincerity. Credibility.
  (2)  Pathos - The emotional effect (of communicator and message) on the listener/reader/audience.
 (3)   Logos - The relevance and strength of the message content.

Each of the above main areas contains, and is consciously and unconsciously assessed by the audience.

When you are communicating, with an individual or to a group, see that it contains all the 3 ingredients. Ethos, Pathos, and Lagos.