August 26, 2014
Research Finding
Women Surpass Men as Kickstarter Fundraisers
Women may be heavily underrepresented in the start-up world, but they’re doing well on Kickstarter.
In one study, two-thirds ( or 67%) of technology ventures led by women reached their fundraising goals on the crowdfunding site, compared with ( only ) 30% of those led by men !!
Who funds them the most ?
Female-founded start-ups attract support from women who are activists and want to help other women, the researchers say.
SOURCE: Kickstarter Closes the Funding Gap for Women & HBR
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