August 29, 2014
Research Finding :
Research participants who listened to a generic piece of music with the bass turned up ( +) 15 decibels reported greater feelings of POWER than those who heard the same music but with the bass turned down (-) 15 decibels (an average of 6.06 versus 5.15 on a 7-point dominant-feelings scale).
Moreover, the feelings LASTED after the music had stopped.
Possible Reason ?
Listening to heavy bass tones and other kinds of powerful music may be an effective and convenient way for people to activate their personal sense of power !
Research Conducted by : a team led by Dennis Y. Hsu of Northwestern University.
Conclusion / Advice
To Feel Greater Power, Add Some Decibels to the Bass ( Music )
SOURCE: The Music of Power: Perceptual and Behavioral Consequences of Powerful Music
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