Graphs make the presentation and stats look more credible !

Biz Research / Presentation skills 

October 28, 2014
Recommendation : 
To Make Your Claim More Believable, Simply Add a Graph

Experiment : 
When a claim about a new drug’s effectiveness was presented in TEXT form, 67% of research participants said they believed it. 
But when the text was accompanied by a simple GRAPH making exactly the same claim, 97% believed it !! 
Reason ? 
 Graphs’ persuasiveness has nothing to do with ease of understanding; instead, a graph signals to readers that the information has a SCIENTIFIC basis, making it more believable, the researchers say.

Courtesy : Research by   Aner Tal and Brian Wansink of Cornell University & HBR .