February 27, 2015
Importance of semantics & gender-neutral words in generating business ideas !
Experiment :
In an experiment involving 3-person teams of undergraduates, mixed-sex groups came up with40% FEWER ideas for starting a new business than same-sex groups.
But the difference DISAPPEARED if the teams were encouraged to think about the importance of refraining from using sexist language ( use gender neutral words such as ' customers' & sellers ) .
Conclusion :
Thus although “political correctness” is often maligned as stifling free speech, in mixed groups , it fosters the sharing of novel ideas, and generates more ideas , the researchers say.
Courtesy : a research group led by Jack A. Goncalo of Cornell University & Harvard business review.
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