But leaders can help. In an engaged leadership model, you will need these qualities, says Swindall:
- Directional. You need a direction or vision, says Swindall. Something that tells your employees about where you’re all going and that every single employee knows how what they do every day ties into this direction. Let people know how they contribute, says Swindall. If they don’t feel tied to something bigger, they’ll never feel connected. The challenge is setting expectations and consequences. When it comes to consequences, no leader wants to be the bad guy, but remember: There are good consequences as well as bad ones.
- Motivatioanal. Motivational leadership is inspiring people to want to do what they need to do to pursue the company’s vision. Swindall says the most commonly asked question he is asked is, “How do I motivate my people?” His answer is simple: Ask them! What motivates one person is going to be different for another. Don’t give a Starbucks® card to someone who wants to go to The Home Depot.
Swindall also recommends that leaders celebrate small successes. We don’t celebrate enough, and the challenge is to create a method to celebrate regular successes. Swindall’s company has Champagne Friday, and it doesn’t have anything to do with champagne, really—it’s a spirit of celebration. - Organizational. This leadership quality is all about bringing together the right team to get it all done. Move toward real empowerment. “That’s not a ’90s buzzword, and empowerment isn’t about delegation or distribution of tasks,” says Swindall. The challenge is to stop solving peoples’ problems for them. That doesn’t empower anyone.
- All three of the above connect to the central quality of Character Core. All the three other pieces depend on this central necessity, says Swindall.

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