People also seem to value intrinsic
incentives more when they are in the middle of pursuing a goal than when they
have not yet started. This is why when people are selecting a job, they often
put relatively less emphasis on things such as interest in the task and
employee morale, compared with extrinsic benefits like salary. But when going
to the job each day, people care relatively more about these intrinsic
incentives. Thus, tangible incentives should be emphasized in advance, while
more intrinsic ones should be used to motivate employees already working toward
something.
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