" In-Flight Purchases Depend on What Your Neighbor Does "

Buying Behaviour

" In-Flight Purchases Depend on What Your Neighbor Does "

Research Finding :
Seeing someone buy something makes us more likely to do the same.

Sample Segment :
  Analyzing data on in-flight purchases to understand social effects in purchase behavior, it was found that m when passengers see someone next to them make a purchase, they’re 30% more likely, on average, to buy something themselves !

This did not hold true if they saw a purchase by someone sitting behind them or diagonally in front of them.

And the likelihood that a passenger will buy something DOUBLES,  if the person making a purchase next to them is someone they KNOW.
Reason :
Friends and peers have a lot of sway over what we buy and when we buy it .

Research Conducted by :
 Pedro M. Gardete at Stanford’s Graduate School of Business.