Biz Stats 27 may 2015 wed
( Biz Research ) Emotional Reactions in Decision Making . Make or marr ?
Research outcome :
When research participants were asked to do an estimation task, those who had experienced intense emotions while watching a movie clip were more than twice as likely to DISREGARD HELPFUL ADVICE from other participants .
Reason :
Emotions triggered by one event can cloud people’s judgment in unrelated situations.
Advice , based on this research :
If you’ve just gone through an intense experience, such as an argument with a loved one, consider whether your emotional state might affect your thinking and judgment - if you need to take on an important task or weigh a complex decision.
Research done by : Francesca Gino of Harvard Business School .
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