Online browsing and actual buying

 

DECEMBER 18, 2012 Tuesday Showroomers Aren't Loyal to Stores Where They Browse Just 8% of Best Buy's "showroomers," consumers who go to the store to look at merchandise but then buy online, purchase through Best Buy's web site. The figures are similarly low for Walmart and Target — 11% and 12%, respectively, according to Harris. The rest of the showroomers turn to other online retailers to buy what they've seen, touched, and tried in the store. In many cases, showroomers make their online purchases while still in the store. Best Buy ranks as the number one U.S. store for showrooming. Source: 43% of U.S. adults participate in showrooming