June 06, 2013 Thu
Research Finding :
Cosmetic Surgery Is Fueled by a Fear of Dying
Experiment :
People who were instructed to think about their own mortality were more receptive to the idea of having cosmetic surgery than those who weren't (3.57 versus 2.96 on a seven-point scale), suggesting that fear of death is a motivator behind patients' decisions to have tummy tucks, and such cosmetic surgeries.
Underlying reason ?
When people experience unconscious death terror, they tend to engage in behaviors that maintain their sense of symbolic immortality, even though cosmetic surgery itself can threaten people's health or even their lives .
Research by : Kim-Pong Tam of Hong Kong University of Science and Technology.
SOURCE: Existential motive underlying cosmetic surgery: A terror management analysis
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