Making Eye Contact May Not Be Such a Good Idea when selling our product or idea .

 Research Fact :
 Making Eye Contact May Not Be Such a Good Idea when selling our product or idea .

Experiment ::
After gazing at the eyes of speakers who were trying to persuade them, research participants showed an average attitude shift of just 0.14 on a seven-point scale, compared with 0.6 if they had stared at the speakers’ mouths . This and another experiment show that contrary to popular belief, eye contact decreases the success of attempts at persuasion, at least in European clture.
Probable reason ? Basic Instincts !

 Because direct gaze has evolved in many SPECIES  to signal DOMINANCE , eye contact may provoke RESISTANCE to persuasion, the researchers suggest.

Research conducted by :  a team led by Frances S. Chen of the University of British Columbia in Canada.