4 Tips on - what successful freelancers do differently to keep clients.
Context :
Hiring managers are increasingly using freelancers to augment their workforce. More Gig Work will happen , as companies prefer to lower their FIXED costs and keep human resources cost, variable in these tough times.
But what does it take to succeed as a freelancer, self employed consultant or entrepreneur, in ANY sector?
How can new Gig workers take advantage of the many benefits this path offers, including better work-life balance, flexibility, and more time with family?
(1) Know your worth & charge accordingly
When freelancing, you can decide when to work, where to work, and your rates — or, essentially, how much you’re worth. One way to do this is to find your NICHE , become an expert in it, and then communicate your value, clearly and concisely.
(2) Build loyalty, get repeat work
While you might have to do extra work to GET a client, you also have to do extra work to keep them coming back to you ! Repeat work is often considered a goldmine for freelancers because it leads to both consistency and referrals.
(3) Be adventurous, expand your boundaries :
Niche, initially to begin with , but staying too comfortable can also limit your ultimate potential. Promote yourself and what you have to offer using social media.
(4) Hunt in packs:
Most freelance entrepreneurs are long rangers and plough a lonely furrow . Be bold about approaching other freelancers with a proposal to take on projects , TOGETHER ! In pairs or in teams of 2 to 5. Research shows that freelancers who teamed up got REPEAT jobs from the same client. You need to keep aside competitiveness and professional jealousies, if any .
Management Tips Daily. Sent by Harvard Business Review . Collected and collated here. Subject wise tags are added. Topic wise. #hbr #harvard HBR Management Tips. Daily Management Tips from Harvard Business Review. Management. Leadership . Communication . Empathy . Business Networking . Process Interventions. Business Strategy . Business Ethics. Career Management . Change Management . Consumer Behavior , Sales & Marketing . Working from Home. Remote working . Diversity. Gender issues.
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