Disorder leads to creativity

 23 oct 2013

Don’t Tidy Up Before You Do Your Creative Thinking

Research participants in a room where papers were scattered on a table and the floor came up with 5 times more highly creative ideas for new uses of ping-pong balls than those in a room where papers and markers were neatly arranged, says a team led by Kathleen D. Vohs of the University of Minnesota. A disorderly environment seems to aid creativity by helping people break from tradition, order, and convention, the researchers say.